Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.
- Canadian Business: The real secret behind product-design contests like Frito Lay’s “Do Us a Flavour”
- 2016 American Marketers Survey
- WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
- BrandSpark International Announces Canada’s Most Trusted Retailers as Voted by 7,500+ Canadians in a National Shopper Study
WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
BrandSpark dives deep into the psyche of shoppers to gain a deeper understanding of their mindset and how it impacts shopping behaviour.
A BrandSpark study of over 130 consumer packaged goods categories among shoppers across Canada and the United States reveals that a person’s mindset shifts as they move from one category to the next within the in-store environment. This body of work will equip brand marketers and shopper marketers with critical insights to better align their marketing activity with the mindset of their target shopper. Aligning a products communication to how a shopper thinks about a particular product category will improve marketing efficacy.