http://overlooklongbeach.com/diu-3249 Welcome to BrandSpark’s Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, Shoppers Insights and innovation.
http://www.dsaboston.org/die-9090 Recent Posts
- Canada’s most trusted consumer packaged goods (CPG) brands announced: 20,000 Canadians vote for their most trusted brands in national survey
- BEST NEW PRODUCT AWARDS ANNOUNCES 2017 WINNERS AS VOTED BY AMERICAN CONSUMERS
- Winners of BrandSpark International’s 2017 Best New Product Awards announced from a survey of 20,000 Canadians
- BrandSpark speaks about brand trust on Global Morning Show
- E-Commerce: Helping Canadians Get Better at Shopping
see url Archive
click here Tags
WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
como abrir una cuenta demo en forex BrandSpark dives deep into the psyche of shoppers to gain a deeper understanding of their mindset and how it impacts shopping behaviour.
A BrandSpark study of over 130 consumer packaged goods categories among shoppers across Canada and the United States reveals that a person’s mindset shifts as they move from one category to the next within the in-store environment. This body of work will equip brand marketers and shopper marketers with critical insights to better align their marketing activity with the mindset of their target shopper. Aligning a products communication to how a shopper thinks about a particular product category will improve marketing efficacy.