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Inspiring you to think in new ways about brand strategy, marketing ROI and innovation.

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Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.

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WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS

BrandSpark dives deep into the psyche of shoppers to gain a deeper understanding of their mindset and how it impacts shopping behaviour.

A BrandSpark study of over 130 consumer packaged goods categories among shoppers across Canada and the United States reveals that a person’s mindset shifts as they move from one category to the next within the in-store environment.  This body of work will equip brand marketers and shopper marketers with critical insights to better align their marketing activity with the mindset of their target shopper.  Aligning a products communication to how a shopper thinks about a particular product category will improve marketing efficacy.

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Sep 20, 2016 | By BrandSpark | Tags:

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Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at info@BrandSpark.com.

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Please complete the form

Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at info@BrandSpark.com.

Privacy Policy