Because your most significant asset is your brand.

How do you create a brand that reflects your values and qualities while connecting with your audience? How do you ensure your brand positively impacts your relationship, ROI and results? You need to ignite your brand.

Our Beliefs

We believe in growing brands through innovation.

We believe that insights are the foundation of successful innovation. We believe that great research gets to the heart of how consumers think, why they act the way they do, and what our clients need to do about it.

At BrandSpark, we have built a dynamic, multidisciplinary group of passionate individuals working collaboratively, all united by a single vision: to be a leader in providing insights that inspire meaningful innovation, ignite brand strategy, and drive higher marketing ROI.


BrandSpark’s Story

We believe in brand new thinking.

BrandSpark was established in 2001 by Robert Levy after leading the consumer insights and brand strategy team at one of Canada’s largest restaurant companies, Cara Operations Ltd. During his time there, he noticed a need for a more innovative and integrated approach to uncovering insights that truly impact decisions.

BrandSpark created a unique business model that leverages the best suited research methodologies for the situation. We then bring all the critical pieces of the consumer, brand and business puzzle together to unlock insights leading to clear direction.

Today, we continue to evolve our platform for growing brands through innovation. We are focused on uncovering consumer insights coupled with a deep understanding of your business to help you make sound business building decisions.


Meet BrandSpark’s Leadership and Team

We are a team of multidisciplinary individuals who come in every day driven by curiosity and passion. We are determined to uncover insights that inspire solutions to help brands grow.

Robert Levy

President & CEO

Scott Boyer

Vice-President & Partner

Mark Baltazar

Vice-President & Partner


Robert Levy President & CEO

Robert believes that to get to the right brand positioning companies must utilize quantitative and qualitative techniques and not be afraid to challenge the status quo.  Brand positioning should be strong enough to guide all strategic priorities but simple enough to be communicated in an elevator pitch. Robert facilitates marketing and product innovation research and directs the Best New Product Awards. Prior to founding BrandSpark in 2001, Robert was VP of Branding for Cara Operations, one of Canada’s largest restaurant groups. Robert is co-chair of the Mobile Marketing Association Canada and President of the Casa Loma Residents Association.

RLevy@BrandSpark.com | 647.727.4576

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Scott Boyer Vice-President & Partner

Scott believes that at the core of any successful project lies a multi-disciplinary group of passionate individuals working collaboratively. He believes successful new brand or product strategies are fuelled by thought provoking consumer insights that challenge existing norms. Throughout his 15 years in the marketing research industry, Scott has applied these beliefs, which have allowed him to help his clients continuously outperform their competition. He facilitates clients through structured, best in class approaches to reaching their goals, challenging them along the way.

SBoyer@BrandSpark.com | 647.727.4577

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Mark Baltazar Vice-President & Partner

For over 10 years, Mark has helped some of the world’s leading brands drive business results with inspiring consumer and shopper insights. Mark believes that insights must be able to inspire a new way of thinking, drive actions and ultimately impact business results. He believes in the power of insights to inspire innovation, transform brands and organizations. Backed by a team of extremely passionate individuals, Mark leads the CPG, Retail and Media practices at BrandSpark. When Mark is not helping leading brands grow their businesses, he is living life to the fullest with his wife and three energetic boys.

MBaltazar@BrandSpark.com | 647.727.4578

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Our culture of innovation and excellence and the people that fuel it is how we have become a leading force in providing our clients with the highest level of professionalism and truly actionable insights.

BrandSpark is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and an accredited member of ESOMAR.