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Webinar: Mobile Personas Critical Insights That Will Ignite Your Mobile Strategy

Every mobile device is different. Not surprisingly, so are the people who use them. What are the main personas, how do they behave, and what can you do to customize your approach? With mobile on the mind of every marketer, understanding how consumers interact with their devices is a critical step in building an effective mobile strategy. To help navigate the ever changing mobile landscape, Mark Baltazar of BrandSpark International and Jed Schneiderman of Tapped Mobile held a webinar to share actionable North American insights from the 2nd Annual Mobile Personas Study – the largest study of its kind in North America.

This insight-filled webinar discusses:

  • What important changes in mobile behaviour have occurred since last year
  • Why it’s important to segment the mobile market into simple personas
  • How Mobile Personas use smartphones and tablets and what it means for your mobile strategy
  • How mobile impacts key retail categories

 

 

For access to the full Mobile Personas study, please contact Mark Baltazar at MBaltazar@BrandSpark.com

May 01, 2014 | By BrandSpark | Tags:

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Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at info@BrandSpark.com.

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Please complete the form

Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at info@BrandSpark.com.

Privacy Policy