Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.
- Canadian Business: The real secret behind product-design contests like Frito Lay’s “Do Us a Flavour”
- 2016 American Marketers Survey
- WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
- BrandSpark International Announces Canada’s Most Trusted Retailers as Voted by 7,500+ Canadians in a National Shopper Study
[Video] The 2014 BrandSpark Most Trusted Awards featured on Global’s The Morning Show
The 2014 Most Trusted Award winners were featured on Global TV’s The Morning Show. BrandSpark CEO Robert Levy discussed how over 95,000 Canadian consumers cited price, effectiveness and ease of use as the top drivers for why they choose to trust a brand. The full list of winners can be found here.