Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.
- Canadian Business: The real secret behind product-design contests like Frito Lay’s “Do Us a Flavour”
- 2016 American Marketers Survey
- WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
- BrandSpark International Announces Canada’s Most Trusted Retailers as Voted by 7,500+ Canadians in a National Shopper Study
[VIDEO] BrandSpark’s Survey of American Shoppers on NBC’s Today Show
TODAY SHOW features a survey by BrandSpark where over 80,000 Americans shoppers voted on the Best New Products of 2014. Amy Panos, Senior Editor at Better Homes and Gardens magazine revealed some of the winners this morning on NBC’s Today Show. Take a look at the full list of winners here.