Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.
- Canadian Business: The real secret behind product-design contests like Frito Lay’s “Do Us a Flavour”
- 2016 American Marketers Survey
- WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
- BrandSpark International Announces Canada’s Most Trusted Retailers as Voted by 7,500+ Canadians in a National Shopper Study
[Video] BrandSpark talks about CPG innovation trends on Global’s The Morning Show
BrandSpark’s Robert Levy went on Global’s The Morning Show this morning to talk about CPG innovation trends in Canada as well as highlight some of this year’s Best New Product Award winners. For the full winner’s list, visit BestNewProductAwards.ca