Insights & Ideas

Inspiring you to think in new ways about brand strategy, marketing ROI and innovation.

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Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.

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Uncovering the 4 Critical Needs of Canadian Shoppers

Dec 16, 2013 by Robert Levy

In today’s competitive CPG landscape, understanding what drives consumers’ purchasing decisions is crucial for both product manufacturers and retailers alike. In this series of posts, we’ll explore the attitudes of Canadians shopping for their everyday Food, Beauty and Household products (CPG Shoppers) and compare these attitudes to the shopping behaviour of consumers around the world.

Over the last 10 years, 4 themes have consistently appeared as key drivers of shopper behaviour for consumer packaged goods. 4 critical motivators drive shopping behaviour:Value, Innovation, Health and Convenience.


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