Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation. It is a reflection of our thinking, our insights and how we view the world of brands, consumers and shoppers. Some of our posts will be strictly of our opinions developed from our experiences working with leading brands. In other posts we will share our insights based on research we have conducted. We hope you enjoy and benefit from our Insights & Ideas.