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Uncovering the 4 Critical Needs of Canadian Shoppers Part 3: Health

Apr 16, 2014 by Robert Levy

Health is a major concern for many Canadian consumers. 7 in 10 shoppers surveyed in the 2014 BrandSpark Canadian Shopper Study admitted that they were concerned about their personal health, while nearly 8 in 10 were concerned about the health of their families. Despite such high levels of concern, there are significant gaps between what Canadians think they should do to improve their health and what they actually do.




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How Dads Shop Differently than Moms – and Why it Matters

Mar 28, 2014 by Denis Hancock

Women, and more specifically moms, have long been the core target for most CPG marketers – and for good reason given the sheer size, buying power, and influence of the segment. But over the last few years there has been a notable trend of men, and particularly dads, taking a more active role in shopping for the family. We expect this trend to continue, and for dads to become an increasingly important segment for marketers to understand – particularly given how little attention has been paid to them in the past. To that end, BrandSpark conducted a detailed analysis of the BrandSpark Canadian Shopper Study to get insights into how dads shop differently than moms.




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Uncovering the 4 Critical Needs of Canadian Shoppers Part 2: Innovation

Jan 31, 2014 by Robert Levy

Canadians are interested in trying new products and respond enthusiastically to innovation. In fact, this is a global reality: 7 in 10 shoppers surveyed in the 2013 BrandSpark Global Shopper Study agreed that they like to try new products. Shoppers’ interest in new products has been a consistent theme ever since we started conducting the BrandSpark Shopper Studies over 10 years ago. This is not surprising given the consumer notion that “new” really means “better”: 59% believe that research & development lead to better products[1]. It makes sense then that Canadian shoppers are on the hunt for new products that can improve their lives.




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Press Release: More than 95,000 Canadians reveal their most trusted consumer packaged goods brands for 2014

Jan 23, 2014 by BrandSpark

BrandSpark International announced Canada’s Most Trusted Brands 2014 for consumer packaged goods (CPG) determined by a poll of more than 95,000 Canadians. “Brand trust is important when deciding what to buy. Our study shows more than 70% of Canadians place a high importance on established trust in a brand when purchasing a product,” said Robert Levy, President and CEO of BrandSpark International. Canadians named their Most Trusted Brand in sixty CPG categories.




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Press Release: The shopping habits of more than 100,000 Canadians are revealed with BrandSpark’s annual Canadian Shopper Study

Jan 15, 2014 by BrandSpark

January 14, 2014 (Toronto, ON) – The BrandSpark Canadian Shopper Study is Canada’s most comprehensive source of insights about Canadians’ shopping habits for everyday food and beverage, health and beauty, household and kids products that Canadians regularly purchase. Now in its eleventh year, the study surveys Canadians about their everyday purchasing decisions and their attitudes towards such topics as food and nutrition, health, media habits, the economy, the environment, and new technology. More than 100,000 Canadian shoppers participated in the 2014 study.




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