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P&G Leverages Shoppers’ Opinions for New Product Launch

Jun 01, 2015 by BrandSpark

When Procter & Gamble was testing one the biggest extensions in several years of its major dental-care brand, Crest Pro-Health [HD] two-step toothpaste system, the launch had an army to back it up. Not just the usual army of P&G sales reps and ad agencies, but also a “shopper army”: an engaged online audience of thousands of consumers who eagerly had taken the trouble to tell the company what they thought of the concept, to try the actual product in their own mouths, to share their perceptions and reactions via social media and other digital means, and then to follow up by displaying continuing interest after Crest Pro-Health [HD] was introduced in February.




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Infographic: Flyer Readership in Ontario

Nov 20, 2014 by BrandSpark

A BrandSpark International & Metroland Media study indicates that, despite many marketers feeling pressure to move to digital advertising and online flyer options, many consumers still look to print for information about shopping, even among younger demographics




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