Insights & Ideas

Inspiring you to think in new ways about brand strategy, marketing ROI and innovation.


Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.

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P&G Leverages Shoppers’ Opinions for New Product Launch

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Köp Viagra 25 mg på nätet utan recept When Procter & Gamble was testing one the biggest extensions in several years of its major dental-care brand, Crest Pro-Health [HD] two-step toothpaste system, the launch had an army to back it up. Not just the usual army of P&G sales reps and ad agencies, but also a “shopper army”: an engaged online audience of thousands of consumers who eagerly had taken the trouble to tell the company what they thought of the concept, to try the actual product in their own mouths, to share their perceptions and reactions via social media and other digital means, and then to follow up by displaying continuing interest after Crest Pro-Health [HD] was introduced in February.

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Press Release: Ontario consumers prefer traditional print flyers to online version by a significant margin: survey giocare in borsa azioni binarie Nov 20, 2014 by BrandSpark binäre optionen pullback

opcje binarne wyniki (November 18, 2014) – A new survey commissioned by Metroland Media suggests that significant majority of Ontario consumers (97% of those surveyed) continue to rely on flyers for making purchasing decisions.

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Infographic: Flyer Readership in Ontario quanto costa entrare in autopzionibinarie Nov 20, 2014 by BrandSpark

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dicas para opções binárias A BrandSpark International & Metroland Media study indicates that, despite many marketers feeling pressure to move to digital advertising and online flyer options, many consumers still look to print for information about shopping, even among younger demographics

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