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Asian Shoppers Get Digital Along the Path to Purchase

Dec 03, 2014 by Mark Baltazar

Are you looking to connect with Chinese, other East Asian, and South Asian shoppers in Canada? These fast growing segments of the population have piqued the interest of marketers, who are looking for ways to connect with them. While the role of digital media continues to increase in the lives of Canadians overall, it has an even larger role to play in connecting with Asian Canadians.




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2014 Mobile Personas

Jul 02, 2014 by BrandSpark

BrandSpark has recently launched its popular Mobile Personas Study for the US market. Mobile Personas is the most comprehensive study of its kind informing mobile strategy. Now available in Canada, the US and China.




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