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Infographic: Flyer Readership in Ontario

Nov 20, 2014 by BrandSpark

A BrandSpark International & Metroland Media study indicates that, despite many marketers feeling pressure to move to digital advertising and online flyer options, many consumers still look to print for information about shopping, even among younger demographics




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7 Principles of Persuasive Packaging

Mar 03, 2014 by Mark Baltazar

In a recent BrandSpark International study, we found that only one third of consumers knew exactly which brands they were going to buy on their next visit to the grocery . A product’s packaging is the last opportunity a marketer has to convince the shopper that their product is superior and worth buying compared to the many options stocked right beside it. Packaging can make a difference in whether a shopper considers your product, buys it and even whether they are willing to pay a premium for it.




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The 6 Dimensions of a Marketing ROI Culture

Dec 16, 2013 by Mark Baltazar

BrandSpark’s 2013 Canadian Marketers Survey revealed that improving Marketing ROI is the #1 priority for marketers – a result which has been consistent for eight years running. What makes this such a challenge for many organizations is that improving Marketing ROI isn’t a process to be implemented, but rather a culture to be adopted. And while every culture will have its own unique characteristics, organizations that successfully implement a Marketing ROI culture typically share the following 6 traits.




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