Welcome to the first issue of BrandSpark’s Launch Pad e-newsletter. At BrandSpark, we help CPG brands develop, launch and support new products. In Launch Pad, we will draw upon the experts in our BrandSpark Custom research division, our Best New Product Awards, our BrandSpark Most Trusted Awards Programs, our new highly engaged Shopper Community platform – Shopper Army – and, of course, our industry-leading annual BrandSpark Canadian Shopper Study. In the inaugural issue of Launch Pad, we focus on new products — highlighting some innovative entries in the 2016 Best New Product Awards program, as well as why it is so hard for brands to launch new products successfully. We also introduce our Chatbox interactive-engagement platform with members from our new Shopper Army, giving you specific insights into the ways your customers think and also letting you interact directly with them.