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here Welcome to BrandSpark’s Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, Shoppers Insights and innovation.

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Asian Shoppers Get Digital Along the Path to Purchase

bgc forex Dec 03, 2014 by Mark Baltazar

source url Are you looking to connect with Chinese, other East Asian, and South Asian shoppers in Canada? These fast growing segments of the population have piqued the interest of marketers, who are looking for ways to connect with them. While the role of digital media continues to increase in the lives of Canadians overall, it has an even larger role to play in connecting with Asian Canadians.

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