Insights & Ideas

Inspiring you to think in new ways about brand strategy, marketing ROI and innovation.

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Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.

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Asian Shoppers Get Digital Along the Path to Purchase

Dec 03, 2014 by Mark Baltazar

Are you looking to connect with Chinese, other East Asian, and South Asian shoppers in Canada? These fast growing segments of the population have piqued the interest of marketers, who are looking for ways to connect with them. While the role of digital media continues to increase in the lives of Canadians overall, it has an even larger role to play in connecting with Asian Canadians.


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