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The 6 Dimensions of a Marketing ROI Culture

Dec 16, 2013 by Mark Baltazar

BrandSpark’s 2013 Canadian Marketers Survey revealed that improving Marketing ROI is the #1 priority for marketers – a result which has been consistent for eight years running. What makes this such a challenge for many organizations is that improving Marketing ROI isn’t a process to be implemented, but rather a culture to be adopted. And while every culture will have its own unique characteristics, organizations that successfully implement a Marketing ROI culture typically share the following 6 traits.

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