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Welcome to BrandSpark’s Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, Shoppers Insights and innovation.

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Press Release: The shopping habits of more than 100,000 Canadians are revealed with BrandSpark’s annual Canadian Shopper Study

Jan 15, 2014 by BrandSpark

January 14, 2014 (Toronto, ON) – The BrandSpark Canadian Shopper Study is Canada’s most comprehensive source of insights about Canadians’ shopping habits for everyday food and beverage, health and beauty, household and kids products that Canadians regularly purchase. Now in its eleventh year, the study surveys Canadians about their everyday purchasing decisions and their attitudes towards such topics as food and nutrition, health, media habits, the economy, the environment, and new technology. More than 100,000 Canadian shoppers participated in the 2014 study.




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