Over 30,000 new fast moving consumer goods in food, personal care, beauty care and pet foods appear on store shelves every year. In such a competitive marketplace, products must create a strong impact on consumers in order to create awareness, encourage trial and to maintain a retentive consumer base. Also, marketers must continuously explore new methods of capturing the attention of distracted consumers filled with a variety of marketing messages.

In having created the yearly Best New Product Awards survey, BrandSpark has gained deeper insights into how consumers think and what drivers effect their purchase decisions.