The Best New Product Awards program has quickly become the consumer’s choice, seal of approval giving consumers the confidence they need when confronted with “moment of truth” purchase decisions. It is one of the largest consumer surveys about new product development and innovation to ever be conducted in Canada and continues to grow every year.

Consumers are asked to provide their feedback on a wide array of questions based on their media habits, purchasing behaviour, interests, attitudes, and much more, providing marketers with valuable consumer insights in the area of new products. In addition, BrandSpark International (BNPA program managers) provides an informative conference called Success Makers: Consumer Goods Innovation Conference focused on innovation and key learning’s from the survey research. The day is capped off with an eventful gala in the evening rewarding the best of the best in their respective categories.

CONSUMERS
Learn about new products
Can make better buying decisions
Voices can be heard
MARKETERS / MANUFACTURERS
Build awareness, trial of new products
Gain key consumer insights regarding new products
Create and improve products that meet consumers’ needs
Access to a large network of industry leaders and key BNPA learning’s
Understand principal grocery shopper

Largest consumer surveys on new product development and innovation in Canada
Over 10,000 consumers surveyed
Three categories (Food, Personal Care, Household Care)
Learn how consumers view innovation
Insights on new products reflecting consumers’ real needs
Early Adopters segmentation developed from survey
Supervised by an Independent Board of leading Canadian marketing and corporate leaders
Chaired by Dr. Hugh Munro, Professor of Marketing, Wilfred Laurier University
Respected partners
Industry leading partners in marketing, media (trade and consumer), research, web development, technology, various agencies and associations
Informative and exciting Awards Gala and an exclusive annual Success Makers: Consumer Goods Innovation Conference
Includes valuable trends research with keynote speakers



 


BestNewProducts.ca is a place where consumers are in control. It’s a website focused on everything to do with new products as well as emerging trends that are paving the way for new product development.

Finding its roots in the Best New Product Awards program, BestNewProducts.ca allows consumers to learn about winning products as voted by over 10,000 Canadian consumers. In addition, they also have access to a wide array of new products entering or are newly entered into the marketplace.

Consumers may contribute and may participate at their leisure through open forum discussions about their likes and dislikes about specific products and will also be able to rate and provide reviews about their favorite products found in stores. With the ability to rank products and provide feedback, consumers become empowered and are able to realize the benefits of listening to what other shoppers just like themselves have to say. It’s a community of shoppers learning from and speaking to other shoppers from an unbiased perspective.


Advertise new products to highly engaged consumers and Early Adopters
Companies that win a BNPA award automatically get a full product profile accessible by consumers
Conduct research polls, ChatSpark (online focus groups), surveys (quantitative and qualitative) on new products and concepts
Send the following to members:
Coupons
Samples
Information about new products
Gain a deeper understanding of consumer trends and insights into their purchasing behaviour / drivers
Understand gaps in consumer needs
WOM activation (seeding)
Build pre-launch awareness (buzz)

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