To keep pace in today’s marketplace marketers need quick answers to important questions from a trusted source. By creating your own proprietary consumer panel you can achieve just that while saving money.

Through BrandSpark’s exclusive research agreement with Transcontinental’s online properties we’ve been able to create a proprietary research panel comprised of principal grocery shoppers and Early Adopters. With this newly added capability Transcontinental is now able to offer numerous research solutions to their clients in a fraction of the time that it would normally take in a cost effective manner.

BrandSpark will provide you with rich insights from engaged consumers.
 

Communicate directly with an engaged audience
Find answers to your critical research questions
Use the panel as a sample resource across your line of products / different brands
Quickly gain valuable insights about your consumers
Develop quantitative research objectives through a 2 - 3 day online focus group (ChatSpark)
Test new product concepts (benchmark your new products against BrandSpark’s proprietary database of over 500 new products measured via the Best New Product Awards)
Evaluate the effectiveness of your advertising creative
Evaluate the effectiveness of your advertising campaign (single or multi-media)
Evaluate your brand health and positioning
Conduct online focus groups with key targets (your consumers and those of your competitors)
Experience substantial sample recruitment savings
Save nearly 90% on recruitment costs


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