BrandSpark is an independent brand strategy firm with a strong grasp on consumer segmentation, innovation and new product research. We strive to provide strategic insights providing clients with clear direction and actionable results. Our commitment to gaining a deeper understanding of the factors influencing consumer purchase behaviour is demonstrated through the projects we manage. The Best New Product Awards and the BestNewProducts.ca consumer generated web portal are real life illustrations of these key philosophies. In addition, they both serve to express BrandSpark’s innovative personality.

As a result, we too are marketers and can relate to your needs and concerns. This is one of the many ways that we are able to serve you better.

We encourage you to realize the growth potential in innovation, breaking through the clutter on store shelves, in packaging, in the media and in consumer perceptions by partnering with a company that fully understands your needs.