Insights that ignite!

We believe that strong brands are built through continuous and relevant innovation. For successful companies, this is a long-term commitment to meet consumers’ needs today and in the future.

Our Research Expertise

We conduct research to reveal insights that inspire meaningful innovation, ignite brands and help marketers deliver strong marketing ROI.

Introduction

We believe that brand positioning sits at the core of innovation. Our insights go beyond the data to fuel brand decisions that will propel your brand forward.

Brand Positioning and Optimization Research

-How is your brand positioned in the minds of consumers?
-What strategies should you employ to strengthen the position of your brand?
-Which target markets offer the strongest growth potential?

You need an understanding of the landscape before you can map your way to success. We combine fundamental brand strategy with innovative twists to help ignite the power of your brand.

Brand Health, Usage and Attitude

-How can I optimize conversion throughout the purchase process?
-Where should I focus my marketing investments to strengthen my brand? Steal share? Grow market? Encourage brand advocacy?

We live in a world of limited resources. Let our proven frameworks help you focus your brand and marketing strategies where they will have the strongest impact on the bottom line.


Introduction

We believe that innovation is not just a project or a list of ideas. It is not coming up with something new for newness sake. It’s not a “buzz” word that is here today and gone tomorrow. It has no end in sight. Innovation is a mindset, a part of culture and involves a long-term commitment to meet the needs of consumers.

Ideation and Development

Are you looking to uncover new innovation opportunities?
Need a boost in generating new ideas for white space innovation?
Are you looking to fill your innovation pipeline with relevant ideas based on consumer insight?
What trends will help catapult innovation for your brand?

Our Ideation process is grounded in consumer insight, market trends and our power to guide people into uncharted territory with our popular SparkSessions™.

Concept Screening and Prioritization

Of all your amazing ideas, which are the best?
What ideas should you keep in your funnel, which should you develop now?

There are such things as bad ideas. This is where we screen them out so that your resources are focused on those with the highest potential. Only the best will survive and the best will be made better.

Test Market Potential and Optimization

Is your product concept ready for further development? This is where you’ll find out. Oh, and we’ll make concepts even better here too.
How will your product perform when it hits the market?
How should you price your new concept?

Leverage our innovation forecasting experience and models to predict how your product will perform in the competitive marketplace. We also benchmark vs. in-market and pre-launch product concept performance.

In-market Product Evaluation

Is your new product living up to consumer expectations?
How are people finding out about your new product?

Get critical insights during the early stages of your product launch to enable you to optimize your go-to market plan.


Introduction

We believe in being persuasive efficiently. We believe that marketing ROI and shopper marketing is not just about post-investment measurement. Marketing ROI starts before campaigns are launched and doesn’t stop when they end. Our tools ensure your marketing communications are persuasive and deliver the intended messages to your target market.

Media ROI

Are you looking to quantify the return on your marketing investments? Are you looking for insights that will lead to increases in ROI?

Our Media ROI services will identify what channels are producing a strong ROI and which ones are not to enable you to optimize your spend and improve ROI.

Our unique background working within a media company for many years has given us the ability to combine leading research techniques and the knowledge of how media is planned to deliver clear direction to improve media and marketing investments.

Packaging Optimization

Is your packaging strong enough to persuade shoppers to buy your product?
What should you feature on the valuable real estate of your product’s package?

Our industry leading PackSpark™ package testing and optimization research will ensure that your packaging is working hard to persuade consumers at the point of purchase and drive sales.

Advertising Creative Optimization

Is your creative going to persuade consumers to think and act how you want them to?
Is your creative memorable? Can it break through in today’s crowded marketplace?

AdSpark™ measures the impact potential of creative executions vs. relevant benchmarks and uncovers insights to optimize creative before launch. AdSpark™ is designed to test creative for any form of media, including copy and taglines.

Click here to learn more about our AdSpark™ Out-of-Home Creative Testing Tool

Pricing and Product Portfolio Optimization

What is the optimal price point for your product?
What is the impact of pricing changes on consumer demand?
Which SKUs will maximize portfolio demand?

Use BrandSpark’s expertise in choice modeling and product mix analytics to ensure that you are capturing your full sales potential.

Path to Purchase Optimization

What role does marketing play throughout the path to purchase?
What opportunities does your brand have to influence the shopper during the critical phase of the path to purchase?

Our leading path to purchase methodologies are able to accurately assess what shoppers are experiencing along the path to purchase to enable you to optimize your marketing investments and maximize conversion to sales.


Introduction

At BrandSpark we embrace innovation. Our obsession with innovation led to the creation of the Best New Product Awards, the world’s most credible consumer voted awards program for new food, beverage, health, beauty, and household care products.

Shopper Study

The BrandSpark Shopper Study captures the voice of the principal shopper by examining and revealing the most up-to-date consumer attitudes with regard to shopping trends and media habits, the economy, the environment, natural and organic trends, the strength of private label, the most trusted consumer brands, and much more. The Study also shows how shoppers are similar and/or different from other shoppers globally. This deep source of insights informs and enriches BrandSpark’s custom research work in CPG.

Partnerships

With the partnership of Canadian Living, Coup de Pouce, Corus Entertainment, Grocery Business, Websaver, Astral Out-of-Home, and Strategy, the program has grown to become the largest and most comprehensive CPG awards program in Canada, with over 65,000 shoppers participating in the 2015 study.

Global Reach

In 2007, The BNPAs expanded to a partnership with #1 US magazine Better Homes and Gardens, where the program has grown to represent the country’s top CPG brands and over 80,000 survey participants in this year’s study. The BNPAs are also the leading consumer voted awards program in Mexico, China (under the name Chinese Consumers Choice Awards), and Turkey.