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We believe that great brand positioning sits at the core of a strong business model. Our insights go beyond the data to fuel decisions that will propel your brand forward.
Brand Positioning and Optimization Research
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Brand Health, Usage and Attitude
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We believe that innovation is not just a project or a list of ideas. It is not coming up with something new for newness sake. It’s not a “buzz” word that is here today and gone tomorrow. It has no end in sight. Innovation is a mindset, a part of culture and involves a long-term commitment to meet the needs of consumers.
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E-Commerce Path to Purchase and Mindset
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Pricing and Product Portfolio Optimization
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What role does marketing play throughout the omni-channel interaction?
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At BrandSpark we embrace innovation. Our obsession with innovation led to the creation of the Best New Product Awards, the world’s most credible consumer voted awards program for new food, beverage, health, beauty, and household care products.
The BrandSpark Shopper Study captures the voice of the principal shopper by examining and revealing the most up-to-date consumer attitudes with regard to shopping trends and media habits, the economy, the environment, natural and organic trends, the strength of private label, the most trusted consumer brands, and much more. The Study also shows how shoppers are similar and/or different from other shoppers globally. This deep source of insights informs and enriches BrandSpark’s custom research work in CPG.