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Insights & Ideas

Inspiring you to think in new ways about brand strategy, marketing ROI and innovation.

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Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.

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P&G Leverages Shoppers’ Opinions for New Product Launch

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notizie su opzioni binarie When Procter & Gamble was testing one the biggest extensions in several years of its major dental-care brand, Crest Pro-Health [HD] two-step toothpaste system, the launch had an army to back it up. Not just the usual army of P&G sales reps and ad agencies, but also a “shopper army”: an engaged online audience of thousands of consumers who eagerly had taken the trouble to tell the company what they thought of the concept, to try the actual product in their own mouths, to share their perceptions and reactions via social media and other digital means, and then to follow up by displaying continuing interest after Crest Pro-Health [HD] was introduced in February.

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BrandSpark International + Magazines Canada Win 2014 Gold FIPP Research Award

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För Strattera 18 mg BrandSpark International is no stranger to awards in excellence; the company has been handing out awards for innovation globally for more than ten years. Today, the marketing research and insights company has been recognized for its efforts by the worldwide magazine media association with a 2014 Gold FIPP Research Award for its ‘Media Connections Study’ conducted with Magazines Canada linking magazine and other media to the consumer “Path-to-Purchase.”

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[Video] The 2014 BrandSpark Most Trusted Awards featured on Global’s The Morning Show

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low dose antipsychotics The 2014 Most Trusted Award winners were featured on Global TV’s The Morning Show. BrandSpark CEO Robert Levy discussed how over 95,000 Canadian consumers cited price, effectiveness and ease of use as the top drivers for why they choose to trust a brand.  The full list of winners can be found here.  

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