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P&G Leverages Shoppers’ Opinions for New Product Launch

Jun 01, 2015 by BrandSpark

When Procter & Gamble was testing one the biggest extensions in several years of its major dental-care brand, Crest Pro-Health [HD] two-step toothpaste system, the launch had an army to back it up. Not just the usual army of P&G sales reps and ad agencies, but also a “shopper army”: an engaged online audience of thousands of consumers who eagerly had taken the trouble to tell the company what they thought of the concept, to try the actual product in their own mouths, to share their perceptions and reactions via social media and other digital means, and then to follow up by displaying continuing interest after Crest Pro-Health [HD] was introduced in February.




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BrandSpark International + Magazines Canada Win 2014 Gold FIPP Research Award

Jul 07, 2014 by BrandSpark

BrandSpark International is no stranger to awards in excellence; the company has been handing out awards for innovation globally for more than ten years. Today, the marketing research and insights company has been recognized for its efforts by the worldwide magazine media association with a 2014 Gold FIPP Research Award for its ‘Media Connections Study’ conducted with Magazines Canada linking magazine and other media to the consumer “Path-to-Purchase.”




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