You're invited to:
Thursday February 11th, 2016, 8:00am - 9:30am
- light breakfast provided -
Staying Relevant in the New Age of Shopper Marketing
Attend this highly anticipated Shopper Seminar where you will gain deeper insight into the mindset of the Canadian shopper.
You will learn about the latest ways to engage your shoppers and drive sales for your brand.
Shopping Strategies: A Look at the tactics shoppers are using to navigate the path to purchase
Sharing insights generated from recent in-store missions with the Shopper Army community, in this session you will:
Get a glimpse into the mindset of shoppers, providing you with the foundation to better engage them in the aisle.
Learn about what is grabbing shoppers' attention and how to best position your brand for success.
See case-studies of how CPG brands are successfully leveraging ratings, reviews, and user-generated content.
VP and Partner
The New Shopper on the Block: Understanding Millennials
Tapping into BrandSpark's Annual Millennial Shopper Report and our unique Millennial targeted Shopper Army programs, you will learn:
What Millennial shoppers really want - how are they different or similar to other cohorts.
What does the Millennial path to purchase look like and how does it differ from other segments.
Which retailers are winning with Millennials, which are not and why.
How brands should be communicating with them for maximum impact.
Please RSVP for this event by February 9th, 2016