Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.
- Canadian Business: The real secret behind product-design contests like Frito Lay’s “Do Us a Flavour”
- 2016 American Marketers Survey
- WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
- BrandSpark International Announces Canada’s Most Trusted Retailers as Voted by 7,500+ Canadians in a National Shopper Study
BrandSpark International is Blogging!
Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation. It is a reflection of our thinking, our insights and how we view the world of brands, consumers and shoppers. Some of our posts will be strictly of our opinions developed from our experiences working with leading brands. In other posts we will share our insights based on research we have conducted.
We hope you enjoy and benefit from our Insights & Ideas.