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4 Ways to Get Shoppers Interested (and Sharing)

By Jay Sheldon

To break through to people as they shop for groceries and other everyday products, retailers and brands must think outside the box – or underneath the tent. All photos have been submitted by real Shopper Army members on various missions!

 

After we asked members of our Shopper Army to share what they are noticing on their shopping trips, they sent a flood of photos to us! And from those hundreds of pictures, a pattern emerged of ways that retailers were effectively engaging shoppers. These methods basically broke down into four approaches:

 

1) Offering an engaging atmosphere: retailers and brands offered a break from the ordinary shopping atmosphere with merchandising extras that ranged from putting up tents to arranging produce in an eye-pleasing arc instead of a straight line.

Jay 1 Jay 2

All photos have been submitted by real Shopper Army members

 

2) Helping shoppers achieve their aspirations: shoppers notice and appreciate retailers’ efforts to help them become their better selves. Whether consumers want to eat healthier, become a better cook, or practice more effective parenting, many of their decisions while shopping reflect who they are – and who they want to be. Savvy retailers and brands use their store real estate to provide guidance to shoppers for decisions that can bring them closer to realizing these aspirations.

Jay 3 Jay 4

All photos have been submitted by real Shopper Army members

 

3) Using the curious and novel: to shop is to search. And one of the best kinds of experiences that retailers and brands can offer is the potential for shoppers to “discover” something new and novel, a marker that shoppers then can share with others. Shopper Army members shared with us their discoveries of things that were not just new, but different.

Jay 5 Jay 6

All photos have been submitted by real Shopper Army members

 

4) Being fun and creative: bringing a smile to the face of a customer is always one of the best ways for retailers to build a relationship with them. Our Shopper Army members loved it when they saw efforts that broke out of traditional merchandising and became points of interest in and of themselves.

Jay 7 Jay 8

All photos have been submitted by real Shopper Army members

 

Read the first issue of Launch Pad here.

 

Dec 03, 2015 | By BrandSpark | Tags:

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Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at info@BrandSpark.com.

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Please complete the form

Thanks for joining Keeping Up with The Shopper, we are excited to share our industry insights with you.

Concerns? Contact us at 647-727-4575 or email us at info@BrandSpark.com.

Privacy Policy