Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.
- Canadian Business: The real secret behind product-design contests like Frito Lay’s “Do Us a Flavour”
- 2016 American Marketers Survey
- WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
- BrandSpark International Announces Canada’s Most Trusted Retailers as Voted by 7,500+ Canadians in a National Shopper Study
2016 American Marketers Survey
The results are in for the 1st Annual NYAMA BrandSpark American Marketers Survey. Conducted in April and May 2016, the survey captured the views of 661 marketers across the United States, representing a range of major industries. Marketers shared their overall strategy, key tactics, challenges, successes, media spend intentions, and ROI perceptions