Welcome to BrandSpark’s blog Insights & Ideas where we aim to inspire you to think in new ways about brand strategy, marketing ROI and innovation.
- Canadian Business: The real secret behind product-design contests like Frito Lay’s “Do Us a Flavour”
- 2016 American Marketers Survey
- WHY UNDERSTANDING SHOPPER MINDSET IS CRITICAL TO SHOPPER MARKETING SUCCESS
- BrandSpark International Announces Canada’s Most Trusted Retailers as Voted by 7,500+ Canadians in a National Shopper Study
2014 Mobile Personas
BrandSpark has recently launched its popular Mobile Personas Study for the US market. Mobile Personas is the most comprehensive study of its kind informing mobile strategy. Now available in Canada, the US and China. Enjoy this infographic, highlighting the size of the Mobile Personas segments and a summary of the apps they use as well as how smartphones are influencing shoppers along the path to purchase.